WORK 
01
Strategy and positioning
Defining your ideal customer, your promise and your priority channels. Without this step, every advertising spend is a gamble.
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Course 03
Digital marketing
Community management runs your social accounts. Digital marketing decides where your money goes and measures what it brings back. This course covers acquisition, conversion and measurement across every channel. Online or in person in Yaoundé.
Practical details
- Duration
- 3 months3 h a day, 4 days a week
- Format
- Online & in personOne to one or in a group
- Level required
- Beginners welcomeNo technical prerequisite
- Price
- 100 000 FCFAFor the complete course
- Certificate
- YesWork Smart certificate of completion
Syllabus
What the course covers
02
The conversion funnel
Understanding the path from stranger to paying customer, and pinpointing exactly where you lose people.
03
Search engine optimisation
Being found on Google without paying: keywords, content, and local SEO so you show up in searches around Yaoundé.
04
Online advertising
Google Ads and Meta Ads. Targeting, budget, bidding. Launching a campaign and, above all, knowing when to stop it before it burns money.
05
Email and WhatsApp Business
Building a contact list, writing messages people actually read, automating follow-ups without becoming intrusive.
06
Measurement and decisions
Analytics, cost per acquisition, return on ad spend. Knowing which channel pays and which one costs you money.
What you will be able to do
- ✓Build a complete acquisition strategy for a business
- ✓Spot where your funnel loses prospects and fix it
- ✓Rank a site for local searches around Yaoundé
- ✓Launch and steer a Google Ads or Meta Ads campaign
- ✓Build a contact list and use it without being intrusive
- ✓Work out your cost per acquisition and decide where the budget goes
Who it is for
- →Entrepreneurs spending on advertising without knowing what it returns
- →Traders who want to sell beyond their own neighbourhood
- →Community managers moving from posting to acquisition
- →Sales managers whose customers still come only from word of mouth
Before you start
Prerequisites and equipment
A computer and an internet connection
A Google account and a Meta Business account
A small advertising budget for the practical exercise, optional
No technical prerequisite
A real business or project to work on during the course
Your trainer
Before you enrol
Talk to the trainer
A question about the level required, the pace or the price? It goes straight to the person who runs the course, not to a sales desk.
Or book a meeting
A thirty minute conversation to place your level and check this is the right path. No obligation.
Reserve your seat
Tell me your level and your availability. I will confirm the format, the dates and the price, with no obligation.