WORK 
01
Strategy before content
Defining who you are talking to, what you want from them and how you will know it worked. Without this, the rest is noise.
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Course 04
Community management
Posting every day is pointless if nobody buys. This course starts from the business goal and works back to the content, not the other way round. Online or in person in Yaoundé.
Practical details
- Duration
- 3 months3 h a day, 4 days a week
- Format
- Online & in personOne to one or in a group
- Level required
- Beginners welcomeUsing social media daily is enough
- Price
- 100 000 FCFAFor the complete course
- Certificate
- YesWork Smart certificate of completion
Syllabus
What the course covers
02
Editorial line and calendar
Building themes you can sustain and a calendar you will actually keep to.
03
Creating the content
Writing a hook, framing a photo, editing a short video, with free tools and a phone.
04
The platforms one by one
Facebook, Instagram, LinkedIn, TikTok. What works on each and what must not simply be copied across.
05
Running and moderating
Replying, following up, handling a hostile comment, turning a conversation into a sales enquiry.
06
Advertising and analytics
Running a paid campaign on a small budget, reading the numbers and stopping what returns nothing.
What you will be able to do
- ✓Build a complete editorial strategy for a brand
- ✓Keep a publishing calendar over three months
- ✓Produce your visuals and short videos with a phone
- ✓Launch and follow a small-budget advertising campaign
- ✓Read an analytics dashboard and draw a decision from it
- ✓Handle a community, difficult comments included
Who it is for
- →Junior community managers who want a method
- →Entrepreneurs running their own accounts
- →Traders and service providers already selling via WhatsApp and Facebook
- →Associations and NGOs who must report on their work
Before you start
Prerequisites and equipment
A recent phone and a computer
Active accounts on at least two networks
A small advertising budget for the practical exercise, optional
No paid software required
A real brand or project to work on during the course
Your trainer
Before you enrol
Talk to the trainer
A question about the level required, the pace or the price? It goes straight to the person who runs the course, not to a sales desk.
Or book a meeting
A thirty minute conversation to place your level and check this is the right path. No obligation.
Reserve your seat
Tell me your level and your availability. I will confirm the format, the dates and the price, with no obligation.